Seller Terms and Conditions
Last Updated: April 13, 2026
1. Who is a Seller?
In the context of LeadsBuy, a 'Seller' (also referred to as an 'Affiliate Partner' or 'Referral Partner') is any individual or business entity that:
- Registers on the LeadsBuy Seller Portal at www.leadsbuy.ai/seller/login.
- Promotes LeadsBuy products, plans, or services to potential customers (buyers).
- Earns commissions or incentives when referred customers successfully subscribe to a LeadsBuy plan.
Sellers do not resell leads directly. They refer businesses to the LeadsBuy platform and earn commissions on successful conversions.
2. Seller Registration & Eligibility
2.1 Eligibility
To become a LeadsBuy Seller, you must:
- Be at least 18 years of age.
- Have a valid PAN card and bank account for payment processing (for Indian residents).
- Provide accurate and complete information during registration.
- Not be an existing employee or director of LeadsBuy or any of its subsidiaries.
2.2 Registration Process
- Visit www.leadsbuy.ai/seller/login and complete the Seller registration form.
- Submit required KYC documents as requested (PAN, Aadhaar, GST if applicable).
- Upon verification and approval by LeadsBuy, you will receive access to your Seller Dashboard.
LeadsBuy reserves the right to approve or reject any Seller application at its sole discretion.
2.3 Seller Account
Each Seller is issued a unique referral link and/or referral code through the Seller Dashboard. This is used to track referrals, conversions, and commission eligibility. Sellers are responsible for keeping their login credentials confidential.
3. Commission Structure
LeadsBuy offers a commission-based incentive to Sellers for every successful referral. The commission structure is as follows:
| Item | Details | Plan Type | Commission Rate |
|---|---|---|---|
| Monthly Plan Referral | Up to 10% of first month's subscription fee | Monthly | 10% |
| Annual Plan Referral | Up to 8% of annual subscription fee | Annual | 8% |
| Repeat / Renewal | Commission on first conversion only (unless otherwise notified) | Any | 1st conversion |
| Promotional Periods | Special commission rates may apply — communicated via Seller Dashboard | Promo | Variable |
4. Referral Tracking & Attribution
Commissions are tracked and attributed as follows:
- Each Seller receives a unique referral link. When a prospect signs up through this link, the referral is attributed to that Seller.
- The referral cookie window is 30 days. If a prospect signs up within 30 days of clicking your referral link, the conversion is credited to you.
- If a prospect clicks multiple referral links, the last-click attribution model applies — the most recent referral link will receive the commission.
- Self-referrals (referring yourself or entities under your control) are strictly prohibited and will result in commission forfeiture and possible account termination.
- LeadsBuy's tracking system is the sole source of truth for referral attribution. Disputes must be raised within 15 days of the commission statement.
5. Commission Payment Terms
5.1 Payment Schedule
Commissions are calculated at the end of each calendar month and paid within 15 working days of the following month, subject to:
- The referred customer's payment being successfully received and cleared by LeadsBuy.
- The referred customer not having cancelled or requested a refund within the eligibility window.
- Your Seller account being in good standing with no policy violations.
5.2 Minimum Payout Threshold
Commissions will only be disbursed when your account balance reaches a minimum threshold of ₹500. Balances below this threshold will be carried forward to the next payment cycle.
5.3 Payment Method
Commissions are paid via bank transfer (NEFT/IMPS) to the bank account registered in your Seller profile. LeadsBuy is not responsible for delays caused by incorrect bank details provided by the Seller.
5.4 Tax Deductions
LeadsBuy will deduct TDS (Tax Deducted at Source) as applicable under Indian income tax laws. Sellers are responsible for declaring commission income in their tax filings. A TDS certificate will be issued as required by law.
5.5 GST
If you are a GST-registered Seller, you must provide a valid GSTIN and raise a GST-compliant invoice for commissions earned. LeadsBuy will not process payments for GST-registered Sellers without a valid invoice.
6. Seller Obligations & Code of Conduct
As a LeadsBuy Seller, you agree to:
- Promote LeadsBuy honestly and accurately, using only approved marketing materials.
- Not make false, misleading, or exaggerated claims about LeadsBuy's product capabilities, pricing, or results.
- Not engage in spam, unsolicited bulk messaging, or any form of aggressive or deceptive marketing.
- Not bid on LeadsBuy's branded keywords (e.g., 'LeadsBuy') in paid search advertising without prior written approval.
- Not create websites, social media profiles, or content that could be mistaken for official LeadsBuy channels.
- Disclose your affiliate relationship clearly in any promotional content as required by applicable advertising standards.
- Comply with all applicable laws, including consumer protection, advertising, and data protection regulations.
- Not offer cash-back, unauthorised discounts, or additional incentives to prospects on LeadsBuy's behalf.
7. Prohibited Activities
The following activities are strictly prohibited and will result in immediate termination of your Seller account:
- Cookie stuffing or any form of fraudulent tracking manipulation.
- Generating fake sign-ups, test accounts, or self-referrals to inflate commissions.
- Using malware, adware, or any deceptive software to generate referral traffic.
- Impersonating LeadsBuy staff or representatives.
- Sharing your Seller login credentials with third parties.
- Circumventing LeadsBuy's tracking system to claim commissions outside the official programme.
- Soliciting leads or customers away from LeadsBuy to competing platforms.
8. Intellectual Property & Brand Usage
LeadsBuy grants Sellers a limited, non-exclusive, revocable licence to use the LeadsBuy name, logo, and approved marketing assets solely for the purpose of promoting the platform within the bounds of this Policy.
You must not:
- Alter, modify, or distort the LeadsBuy logo or brand assets in any way.
- Use the LeadsBuy brand in a manner that implies ownership, partnership, or official endorsement beyond your Seller role.
- Register domain names, social media handles, or business names that include the 'LeadsBuy' trademark.
All intellectual property rights in the LeadsBuy platform, brand, and technology remain exclusively with LeadsBuy.
9. Seller Dashboard & Reporting
Upon approval, Sellers will have access to a dedicated Seller Dashboard which provides:
- Real-time tracking of referral clicks, sign-ups, and conversions.
- Commission balance and payout history.
- Access to approved marketing materials and referral links.
- Performance analytics and conversion reports.
LeadsBuy makes reasonable efforts to ensure the accuracy of Dashboard data. However, technical delays of up to 24 hours may occur in tracking. The Seller Dashboard is the primary record for commission calculations.
10. Confidentiality
As a Seller, you may have access to information about LeadsBuy's pricing, business strategy, customer base, or internal systems. You agree to:
- Keep all such information strictly confidential.
- Not disclose any confidential information to third parties without LeadsBuy's prior written consent.
- Use confidential information solely for the purpose of promoting LeadsBuy within the scope of this programme.
This confidentiality obligation survives the termination of your Seller account for a period of two (2) years.
11. Term & Termination
11.1 Duration
This Policy is effective from the date of your Seller registration and continues until terminated by either party.
11.2 Termination by Seller
You may close your Seller account at any time by contacting sellers@leadsbuy.ai. Pending commissions for confirmed conversions prior to termination will be paid in the next regular payment cycle.
11.3 Termination by LeadsBuy
LeadsBuy may suspend or terminate your Seller account at any time for:
- Violation of this Policy or LeadsBuy's general Terms & Conditions.
- Fraudulent, deceptive, or abusive behaviour.
- Inactivity for more than 12 consecutive months with no referral activity.
- Any conduct that, in LeadsBuy's reasonable judgment, is harmful to the platform, its users, or its reputation.
Upon termination for cause, all pending and unpaid commissions may be forfeited. LeadsBuy will provide written notice of termination where practicable.
12. Limitation of Liability
LeadsBuy's total liability to any Seller under this Policy shall not exceed the total commissions earned by the Seller in the three (3) months preceding the event giving rise to the claim. LeadsBuy shall not be liable for any indirect, incidental, or consequential damages arising from participation in the Seller programme.
13. Modifications to This Policy
LeadsBuy reserves the right to modify this Seller Policy at any time. Material changes will be communicated via the Seller Dashboard and/or email with at least 14 days' notice. Continued participation in the programme after the effective date of changes constitutes acceptance of the updated Policy.
14. Governing Law
This Seller Policy shall be governed by the laws of India. Any disputes arising from this Policy shall be subject to the exclusive jurisdiction of the courts in Ahmedabad, Gujarat, India. Disputes shall first be attempted to be resolved through good-faith negotiation within 30 days before any legal proceedings are initiated.
15. Contact & Support
For any questions, disputes, or support related to the Seller programme, please reach out to us:
LeadsBuy – Seller Support
Seller Portal: www.leadsbuy.ai/seller/login
Email: sellers@leadsbuy.ai
Support: support@leadsbuy.ai
Jurisdiction: Ahmedabad, Gujarat, India
